Privacy Policy
Last updated: October 21, 2025

This Privacy Policy describes how H.M. Cole (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from hmcole.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

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How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce our terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

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What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we refer to “personal information,” we mean information that identifies, relates to, describes, or can reasonably be associated with you.

Information We Collect Directly from You

Information that you submit to us through our Services may include:

• Contact details such as your name, address, phone number, and email address

• Order information such as billing address, shipping address, payment confirmation, and purchase details

• Account information such as username, password, and other security information

• Shopping activity such as products viewed, items added to cart, and purchase history

• Loyalty points, referrals, reviews, or gift cards saved to your account

• Customer support information including messages and communications you send to us

Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but doing so may prevent you from using some features of the Services.

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Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services, referred to as Usage Data.

This may include:

• Device information

• Browser information

• Network connection information

• IP address

• Pages viewed and interactions with the website

This information may be collected through cookies, pixels, and similar technologies.

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Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf.

Examples include:

• Companies that support our website and services, such as Shopify

• Payment processors that process transactions and collect payment information such as credit card or bank details

• Advertising and analytics partners who collect interaction data when you visit our website or open emails from us

Any information obtained from third parties will be treated according to this Privacy Policy.

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How We Use Your Personal Information

Providing Products and Services

We use your personal information to:

• Process payments

• Fulfill orders

• Deliver products

• Manage your account

• Arrange shipping and returns

• Send notifications related to orders or account activity

Shopify may also process some information to support store functionality according to its own privacy policies.

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Marketing and Advertising

We may use your personal information to send marketing communications through email, text messages, or postal mail and to display advertisements related to our products.

This may include tailoring advertising based on your browsing behavior or interests.

For residents of the European Economic Area, the legal basis for this processing is our legitimate interest in promoting our products and services.

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Security and Fraud Prevention

We may use personal information to detect and prevent fraudulent, illegal, or malicious activity and to protect the security of our Services.

You are responsible for keeping your login credentials secure. If you believe your account has been compromised, please contact us immediately.

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Customer Support and Service Improvement

We may use personal information to:

• Respond to customer inquiries

• Provide customer support

• Improve our website and services

• Maintain our business relationship with users

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Cookies and Tracking Technologies

Like many websites, we use cookies and similar technologies to operate and improve our Services.

Cookies help us:

• Remember user preferences

• Analyze website traffic

• Improve site performance

• Provide personalized advertising

Most browsers accept cookies automatically, but you may configure your browser to reject cookies if you prefer. Doing so may limit some features of the website.

Our website recognizes Global Privacy Control (GPC) signals, which allow users to opt out of certain advertising data sharing.

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How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties to operate our business and provide Services.

We have disclosed the following categories of personal information during the past 12 months:

• Identifiers such as contact details and account information

• Personal information categories defined under California customer records law

• Commercial information such as purchase history and shopping activity

• Internet or network activity such as usage data

• Geolocation data derived from IP addresses or technical indicators

These categories of information may be disclosed to:

• Vendors and service providers who perform services on our behalf, including payment processors, fulfillment providers, hosting providers, analytics companies, and customer support platforms

• Business and marketing partners that assist with advertising and promotional efforts

• Affiliates within our corporate group

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

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Sale or Sharing of Personal Information for Advertising

Over the past 12 months, we may have “sold” or “shared” personal information (as defined by applicable privacy laws) for advertising and marketing purposes.

The categories of personal information that may be sold or shared include:

• Identifiers such as name, email address, and phone number

• Commercial information such as purchase history

• Usage data describing interactions with our website

This information may be shared with business and marketing partners who assist with advertising and promotional campaigns.

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Third Party Websites and Links

Our Site may contain links to third-party websites. These sites are not controlled by H.M. Cole, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

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Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of 16.

If you believe a child has provided personal information to us, please contact us so we can remove it.

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Security and Retention of Information

No security system is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

We retain personal information only for as long as necessary to:

• Maintain your account

• Provide Services

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

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Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

These rights may include:

• The right to access personal information we hold about you

• The right to request deletion of your personal information

• The right to request correction of inaccurate data

• The right to receive a copy of your data or request transfer to another provider

• The right to opt out of the sale or sharing of personal information for advertising

• The right to restrict processing of personal information

• The right to withdraw consent for certain data uses

You may also opt out of marketing emails at any time using the unsubscribe link provided in our messages.

We will not discriminate against you for exercising your privacy rights.

To process requests, we may need to verify your identity before responding.

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Complaints

If you have concerns about how we handle your personal information, please contact us. If you are not satisfied with our response, you may have the right to file a complaint with your local data protection authority.

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International Users

Your information may be transferred to and processed in countries outside of your own.

When personal information is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses or other recognized legal mechanisms.

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Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at:

H.M. Cole
135 South Regent Street
Salt Lake City, UT 84111
United States

Email: info@hmcole.com

For the purposes of applicable data protection laws, H.M. Cole is the controller of your personal information.